The world of aromatherapy is as profound as it is natural. More people are hearing about essential oils every day, but it’s also common for this term to be confused with concepts like olfactory marketing. And although both use the sense of smell, they are not the same.
At Aromaterapia Friendly, we work from a very different place: health, well-being, and professional support.
🌿 Aromatherapy is not marketing, it’s health
Olfactory marketing seeks to associate aromas with emotions to improve customer experience and strengthen brands. It’s a valid strategy in some sectors, but aromatherapy has another purpose:
👉 to support physical, emotional, and energetic balance through the therapeutic use of essential oils.
Each essential oil is a living molecule of the plant. Its chemical composition has specific effects on our nervous, immune, digestive, emotional systems… and more. That’s why it’s not enough for something to “smell good”. Training, awareness, and responsibility are needed.
💡 What do we do at Aromaterapia Friendly?
Our work is to help individuals and organizations integrate aromatherapy in an ethical, safe, and personalized way.
We offer online and in-person training for professionals in wellness, education, work environment, and family settings.
We advise companies that want to incorporate aromatherapy into their culture, not as a perfume, but as a real wellness resource.
We create spaces where nature is respected and conscious use is promoted, based on evidence and experience.
What if I’m interested in olfactory marketing?
We can help you too. Not directly, but through recommendations of professionals who specialize in it.
But if what you’re looking for is to understand how nature can take care of you through the correct use of essential oils, you’re in the right place.
🌿 Nature comes to care for your health through aromatherapy.
💌 Want to know more? Write to us and let’s start this journey together.
